Airbnb has launched an offshoot luxury vacation rental business called Airbnb Luxe, which caters to guests looking to rent large, expensive properties such as mansions or villas. This is the service celebrities would use to book their next vacation – if they did that sort of thing themselves, that is.
While Airbnb Luxe focuses on high-society clients and expensive vacation rentals, there are a few things you can learn from this top-tier service no matter the size of your property. Here are 3 things you can do in order to channel luxe energy into your own rental property listing.
1. Play up the luxury like an Airbnb Luxe listing.
Your rental property doesn’t need to be enormous for you to make it look luxurious. Focus on using high-quality photography in your listing in order to show your property in the best possible light. Use the same techniques you might employ if you were trying to sell your home because, in a way, you are!
There are a few easy things you can do to upgrade the appearance of your rental property without breaking the bank. Plants, both real or realistically fake, can give your home a cozy but lush vibe. Moreover, adding decorative pillows or new area rugs can completely change the look of your existing space. If you’ve had the same decor for a while, try changing things up!
2. Provide high-quality amenities.
You can bet that the mini shampoo bottles provided in Airbnb Luxe properties don’t come from the dollar store. Invest in sophisticated accents for your guests: sheets with a high thread count, fluffy towels, shampoos and lotions from high-end brands, or even spa-quality bathrobes for them to use.
Even if your guests aren’t staying at a fancy estate, you can make them feel like they are. Think about what a celebrity would look for in a rental property and deliver that experience to your guests.
3. Become an unexpected “trip designer” for your guests.
One of the main assets of Airbnb Luxe is the fact that each stay comes with a “trip designer,” or a personal travel consultant to help guests with everything from rides to the airport to booking additional experiences during their stay.
You don’t have to be quite that hands-on, but offering to help your guests book their local experiences or arranging rides to and from the airport can help them out a lot. It’s often easier for a local to recommend and book these activities than it is for someone who’s not from the area.
If you don’t have the time or energy to do these things yourself, you can still help your guests out. Spend a few hours researching the best companies in town for transportation, experiences, rentals, and more, and provide a list to your guests upon booking.
At the end of the day, whether you’re renting out an apartment or an entire estate, you can utilize the strategies of Airbnb Luxe to give your guests an elevated experience. Treating your guests like celebrities will leave a memorable impression from booking to checkout.
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