When it comes to the rental property business, one of the most essential strategies for success is to differentiate yourself from your competition. One way to do this is to work with local attractions to increase the appeal of your rental property. By creating relationships with nearby attractions or destinations, you add value to your rental and create lasting memories for your guests. Learn how to work with local attractions to create a compelling rental property.
Understanding the Value of Working with Local Attractions
To truly understand the value of collaborating with local attractions, you must realize that you are partnering with destinations that guests would go into their budget to see regardless of your connection. When you align your rental property with local attractions, it adds significant value to potential guests. This can increase the likelihood of booking your rental property as well as increase the price you can charge based on the perceived value of the added value. In addition, partnering with local attractions and businesses fosters a sense of goodwill, supporting another company and your community. This builds a relationship with a local business and can result in lasting business relationships.
Identifying Local Attractions for Partnerships
To begin working with local attractions and businesses, you’ll need to identify those attractive to your target demographic in your rental property. You want to recognize those nearby to your rental property that also have an unusual or unique quality. Consider a well-rounded list of attractions or businesses you would consider using or visiting, such as museums, parks, historical sites, restaurants, trails, etc. The goal is to partner with attractions and businesses that help enhance or complement your theme of rental property and the potential guests who match your target market.
Creating Unique Experiences for Your Guests
Once you have identified a business or attraction partner, the next phase is creating a unique experience exclusively for your guests. Here, we will discuss creating partnerships with local attractions and six ways to incorporate them into your rental marketing.
Offer Unique Experiences
First, develop ways to create occasions unique to your rental. Special offers could be discounted tickets, exclusive tours, or special packages offering a coordinated stay at your rental and an activity. For example, if a vineyard is nearby, consider a wine-tasting option that includes a stay at your rental property and a vineyard tour. Unique experiences promote your rental and create memories for guests to cherish.
Market Your Partnerships
After you have developed some partnerships, market them well to reach guest attention. Be sure to sell these partnerships in your property listings, on your website, and via social media. High-quality images and marketing text will grab a guest’s attention. You may even consider reaching out to past guests who have enjoyed a partnership activity and creating a testimonial on your social media platforms. The partnership will help promote your rental property and an activity while providing credibility to help you attract guests.
Consider working with your partners to market your initiatives. You could further promote each other through social media or travel publications, and therefore, each share your rental properties with new guests engaging with the partner’s initiatives.
Guest Experience
Another consideration is developing a process to ensure your guests have a seamless experience. Imagine providing an easy-to-read guide with information for guest stays, local activities, itineraries, etc. You may choose to develop a digital or printed guide; the information that you’ll provide an engagement opportunity for guests new to your property. When guests have a fulfilling experience at your rental property, they will likely leave you a good review and recommend you to others.
Community Engagement
An additional consideration is to develop community ties proactively. Attending and/or participating in community events, supporting causes, or continually participating in local festivals will drive a loyal, positive reputation for your rental property. Developing strong ties with local attractions helps you increase your property net while partnering with local events, further enabling you to promote your rental as part of the community.
Review and Adapt
You should evaluate your partnerships continually. Ask your guests what they enjoyed and what did not work after their stay. Look into continued local attractions and events, and if you feel it is something you could engage the guests with, consider developing it into your offering. Reviewing regularly will help you with potential continual increased guest stay at your rental property and visit the local attractions.
This content originally appeared in our twice-monthly Guest Book newsletter.
